1. Scope
Trylora provides virtual try-on software and related services for fashion ecommerce teams. This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit our marketing website, contact us, request a demo, or interact with our products and services.
If you use a merchant's storefront that embeds Trylora technology, that merchant may separately collect and control your information under its own privacy policy. In those cases, our role may be as a service provider or processor acting on the merchant's instructions.
2. Information We Collect
The information we collect depends on how you interact with us. We may collect information directly from you, automatically from your device, and from business partners or customers that use our services.
- Contact and business details, such as your name, work email, company name, role, phone number, and the contents of your messages.
- Demo and onboarding information, such as your storefront URL, platform details, implementation needs, and commercial discussions.
- Usage and device data, such as IP address, browser type, pages viewed, referral source, timestamps, and diagnostic events used to operate and secure the website.
- Service data that our customers choose to process through Trylora, which may include product catalog information, integration settings, and user-submitted media used to generate virtual try-on experiences.
3. How We Use Information
- Operate, maintain, and improve our website, products, and integrations.
- Respond to inbound requests, schedule demos, provide support, and communicate about our services.
- Monitor performance, investigate incidents, prevent abuse, and protect the security of our systems and users.
- Analyze product adoption, measure marketing effectiveness, and develop new features.
- Comply with legal obligations and enforce our agreements.
4. How We Share Information
We do not sell personal information. We may share information in the following limited situations:
- With service providers that help us host infrastructure, analyze usage, communicate with customers, process support requests, or secure our systems.
- With customers or merchant partners when necessary to provide the services they request from us.
- In connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to standard confidentiality protections.
- When disclosure is reasonably necessary to comply with law, respond to lawful requests, or protect the rights, property, and safety of Trylora, our customers, or the public.
5. Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to provide services, resolve disputes, maintain security logs, and comply with legal or contractual obligations. Retention periods vary depending on the type of data, the context in which it was collected, and the requirements of our customers and partners.
6. Security
We use administrative, technical, and organizational safeguards designed to protect personal information. No system is perfectly secure, and we cannot guarantee absolute security. If you believe your interaction with Trylora is no longer secure, contact us immediately.
7. Your Choices and Rights
Depending on where you are located, you may have rights to request access, correction, deletion, portability, or restriction of certain personal information. You may also object to some processing activities or withdraw consent where processing is based on consent.
To exercise these rights, email support@trylora.app. We may need to verify your identity and the scope of your request before taking action.
8. Children's Privacy
Our marketing website and services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children in this age group through the marketing website.
9. Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we do, we will update the date at the top of this page.
10. Contact Us
For privacy questions or requests, contact support@trylora.app.
You can also write to Trylora Inc. at 123 Market Street, New York, NY 10001.
